Uber is airing TV ads with its CEO to help improve its reputation

17 May Uber is airing TV ads with its CEO to help improve its reputation

The ads, staring Uber CEO Dara Khosrowshahi, come in 30- and 60-second spots and appear aimed at announcing Uber is a reformed company that has learned from its past mistakes. Khosrowshahi never mentions any specific scandals under former CEO Travis Kalnaik, but he specifically points out that the company has new “leadership and a new culture.” The full transcript of Khosrowshahi’s monologue is below:

I’m Dara Khosrowshahi, Uber’s new CEO. Since joining nine months ago my priority has been to listen to you: to cities and communities and to my own employees. I’ve seen a lot of good. We’ve changed the way people get around; we’ve provided new opportunities. But moving forward it’s time to move in a new direction. And I want you to know just how excited I am to write Uber’s next chapter with you.

This begins with new leadership and a new culture and you’re going to see improvements to our service with better pickups and ride quality for both riders and drivers. One of our core values as a company is to always do the right thing. And if there are times when we fall short, we commit to being open, taking responsibility for the problem, and fixing it–you’ve got my word that we’re charting an even better road for Uber and for those that rely on us every day.

Source: Fast Company