SoundCloud Vows Growth In 2017, But Time Is Running Out - Rickey J. White, Jr. | RJW™
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SoundCloud Vows Growth In 2017, But Time Is Running Out

SoundCloud Vows Growth In 2017, But Time Is Running Out

At a crossroads, the company is desperate to turn its massive music platform into a real business.

At a crossroads, the company is desperate to turn its massive music platform into a real business.

SoundCloud is having a transformative moment about two years behind schedule. As the music streaming service approaches the first anniversary of its paid music subscription tier, revenue is growing, but so are losses. The Berlin-based company now faces the two-pronged challenge of turning its finances around and remaining competitive in an increasingly crowded marketplace. Despite the daunting prospects, CEO Alexander Ljung tells Fast Company he’s looking ahead with big ambitions, healthy projections, and a renewed sense of hope. With its subscription business finally off the ground, Ljung says, SoundCloud is just getting started.

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Source: Fast Company

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