02 Feb Meet The Music Nerds Behind The Tunes You Hear At Starbucks
From CD compilations to Spotify playlists, Holly Hinton and David Legry have been overseeing music curation at Starbucks for 20 years.
From CD compilations to Spotify playlists, Holly Hinton and David Legry have been overseeing music curation at Starbucks for 20 years.
In one form or another, music has been part of Starbucks’ corporate DNA for decades. It might seem odd for a multinational company that makes $20 billion a year slinging coffee, but Starbucks has long made music a central part of the experience of customers who walk into each of its 24,000 stores around the world. In 1999, Starbucks acquired a Bay Area music store called Hear Music and launched its own Hear Music-branded coffeehouses and, later, a record label. Throughout the 2000s, Starbucks stores everywhere sold CDs, launching a label of its own that put out music by artists as famous as Paul McCartney and as grungy as Sonic Youth. Long before Tidal or Apple Music, Starbucks was using exclusive releases to lure people into its stores.
Source: Fast Company
Sorry, the comment form is closed at this time.