Inside The Multimillion-Dollar Ugly Christmas Sweater Industry | Rickey J. White, Jr. | RJW™
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Inside The Multimillion-Dollar Ugly Christmas Sweater Industry

Inside The Multimillion-Dollar Ugly Christmas Sweater Industry

It started as a thrift store gag gift and exploded into a big business with celebrity endorsements, heavy competition, and millions in sales.

It started as a thrift store gag gift and exploded into a big business with celebrity endorsements, heavy competition, and millions in sales.

It’s been nearly a decade since Ragstock’s Chicago-based store manager and buyer asked the company to send over any holiday sweaters they came across.

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Source: Fast Company

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