16 Mar Ikea, the shopping equivalent of an anxiety attack, is trying to get more zen
Swedish retailer Ikea announced today a limited-edition wellness-inspired collection called HJÄRTELIG. In what seems like a jump on the hygge home trend, the items look warm, snuggly, and very reminiscent of a boutique fitness studio waiting room.
The line features soft, calming neutrals, scented candles, minimalist linen furnishings, and a multifunctional bed for stretching out. There’s even a yoga mat designed to “create a pleasant atmosphere for rest, relaxation and gentle exercise.” Yoga blocks and straps start at just $3.99.
Hitting the point ever so hard, the collection description echoes a meditation app: “The HJÄRTELIG collection invites us to press the ‘pause’ button, if only for a little while, on a daily life that’s often hectic, complicated and online,” reads the website. “Whether to practice some yoga, tend to a plant or simply relax amongst beautiful, natural materials, the HJÄRTELIG collection is about the moments to re-focus and to revitalise ourselves.”
The line hits Ikea stores this April. In keeping with the the collection’s mantra, might we suggest you skip the store and order online? Namaste.
Source: Fast Company