24 Jan How Your Brain Makes You Hold Contradictory Beliefs
Our brains’ penchant for efficiency means they aren’t great at syncing our behaviors with our core principles in every context.
Our brains’ penchant for efficiency means they aren’t great at syncing our behaviors with our core principles in every context.
Admit it: You hold a few contradictory beliefs—maybe more than a few. We all do. Many of them we aren’t even aware of, and the reason we aren’t aware of them has to do with the way our brains process, store, and retrieve knowledge. And in order to do that well, they turn us all into self-contradicting messes, at least some of the time. Here’s how, and how come.
Source: Fast Company
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