How many people really watched “Bright” on Netflix? Nielsen says it has some answers

28 Dec How many people really watched “Bright” on Netflix? Nielsen says it has some answers

There’s been a lot of speculation around Bright, Netflix’s much-hyped fantasy cop drama, which stars Will Smith and is the streaming company’s first foray into big-budget movie territory. The big question is whether the $90 million project would pay off, although, as our Nicole LaPorte pointed out last week, Netflix’s release strategy is so vastly different than that of a traditional movie company, it may not ultimately matter of the movie attracts a blockbuster-level audience.

Since Netflix doesn’t release internal metrics around how well its titles perform, it’s hard to know for sure. But Nielsen, which recently launched a service to measure viewership on streaming platforms, just put out some figures: The ratings firm says Bright attracted an average minute audience of over 11 million U.S. viewers in the first three days of its availability. Almost 4 million of those viewers were between 18-34, which means the movie skewed much younger than, say, The Crown, whose average viewer is over 50. Bright‘s audience also skewed male, Nielsen says, with the gender breakdown being 56% men to 44% women.

Bright was not especially well reviewed, but that doesn’t seem to matter. Per Bloomberg, Netflix is already plotting out a sequel, with Will Smith set to return. Can we call it cinematic without the cinema? In my opinion, no, but then I seem to be outside of Netflix’s target demo here. Alas.

Source: Fast Company