Every Brand Has A Cherished Storyline, And Trump Is No Different | Rickey J. White, Jr. | RJW™
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Every Brand Has A Cherished Storyline, And Trump Is No Different

Every Brand Has A Cherished Storyline, And Trump Is No Different

Trump created the story of his personal brand in the ’70s and has been clinging to it ever since, argues Virginia Heffernan.

Trump created the story of his personal brand in the ’70s and has been clinging to it ever since, argues Virginia Heffernan.

Read Trump’s executive orders, tweets, and speeches, and you get to wondering: Is he crazy like a fox, or crazy like he belongs on a locked ward at Happy Farms? Is he Machiavellian—or profoundly unwell? The fate of the Republic seems to depend on the answer—and yet we may never get a definitive one.

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Source: Fast Company

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