Athleisure Makeup Has The Cosmetics Industry Breaking A Sweat | Rickey J. White, Jr. | RJW™
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Athleisure Makeup Has The Cosmetics Industry Breaking A Sweat

Athleisure Makeup Has The Cosmetics Industry Breaking A Sweat

Cosmetics brands are catering to fitness enthusiasts’ desire to look good in and out of the gym.

Cosmetics brands are catering to fitness enthusiasts’ desire to look good in and out of the gym.

To promote its new Athleisure Makeup line, Tarte partnered with social media “fitfluencers” to push the concept that “sporty is the new sexy.” The campaign, titled Hustle & Glow, includes a beautifully produced video in which a woman wakes up in her spacious Malibu mansion and heads to the bathroom for a full beauty routine in preparation to . . . go on a solo run.

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Source: Fast Company

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