Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. What happens when your brand connotes cheap-o performance, bare-bones service,...
Many high-profile ransomware attacks, like last year’s assault on Colonial Pipeline by DarkSide, have focused on corporations. But the bad actors behind those...
The tech layoffs keep coming. On Thursday, Netflix laid off an additional 300 employees, or about 3% of its staff. The company had...
When Netflix first launched into streaming back in 2007, the overall goal was to give people an entertainment option that was better than...
High inflation and worries about economic contraction are stunting the markets but proving to be catalysts for growth in one area: an interest...
When Chobani founder Hamdi Ulukaya started hiring refugees at his factory in upstate New York after he saw that they were struggling to...
As an undergraduate at Princeton, Rob Morris had a background in social science and psychology but no experience coding. As a graduate student...
In a seven-part threaded post yesterday, Facebook founder Mark Zuckerberg outlined near-future plans that aim to enhance opportunities for influencers and digital creators...
Just today alone, 1.9 billion Coca-Cola products will be sold around the world. Now, chief marketing officer Manuel “Manolo” Arroyo is aiming to...
If a bill currently under consideration passes in California, any large brand that sells products in plastic packaging will have to start planning...