Social Branding Civil Rights History - Rickey J. White, Jr. | RJW™
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Social Branding Civil Rights History

Business, Marketing
50 Years Forward, Alabama, Birmingham, Civil Rights
About This Project

About the Client

The year was 1963.
As the whole world watched, events in Birmingham, Alabama, sparked the beginning of the end of a centuries-long struggle for freedom in the United States of America. In the year leading up to the federal Civil Rights Act of 1964, the city’s most courageous citizens fought for a society in which all could all live as equals.
50 Years Forward: We commemorate “The Movement that Changed the World.”
As an institution committed to service, to excellence, to diversity, and to community involvement, the University of Alabama at Birmingham is a proud partner in the ongoing celebration of the strength and determination of those who made progress possible. It is our honor to join together with others to mark the enduring legacy of this incredible and now-storied victory over oppression, and to do so in a way that looks to the future. To the next “50 Years Forward.” To sharing new knowledge that benefits society. To advancing the cause of human rights as we educate tomorrow’s leaders. To improving quality of life for all.
Because as Birmingham goes, so goes the nation.
And we are one with Birmingham.
As a uniformed military service, the Army is part of the Department of the Army, which is one of the three military departments of the Department of Defense. The U.S. Army is headed by a civilian senior appointed civil servant, the Secretary of the Army (SECARMY), and by a chief military officer, the Chief of Staff of the Army (CSA) who is also a member of the Joint Chiefs of Staff. In the fiscal year 2017, the projected end strength for the Regular Army (USA) was 460,000 soldiers; the Army National Guard (ARNG) had 335,000 soldiers, and the United States Army Reserve (USAR) had 195,000 soldiers; the combined-component strength of the U.S. Army was 990,000 soldiers. As a branch of the armed forces, the mission of the U.S. Army is “to fight and win our Nation’s wars, by providing prompt, sustained, land dominance, across the full range of military operations and the spectrum of conflict, in support of combatant commanders. “The service participates in conflicts worldwide and is the major ground-based offensive and defensive force.