Why This CEO Lets Other Execs Do His Job For A Day - Rickey J. White, Jr. | RJW™
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Why This CEO Lets Other Execs Do His Job For A Day

11 Jan Why This CEO Lets Other Execs Do His Job For A Day

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The “exec exchange” program, which sees CEOs in different industries trade jobs for a day, has provided valuable insights.

The “exec exchange” program, which sees CEOs in different industries trade jobs for a day, has provided valuable insights.

A fresh perspective can be a valuable tool for taking a business to the next level, and one New Hampshire business leader has an unusual way of finding it. In 2012, Travis York, CEO of the marketing agency GYK Antler, created an “exec exchange” program that involved swapping jobs with an executive in another industry for a day. Initially the idea was to learn how to better serve client Jeremy Hitchcock, CEO of the internet performance technology provider Dyn Inc., by switching places.

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Source: Fast Company

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