13 Sep The Equifax hack is really good for Symantec
That’s because LifeLock, the identity-theft protection service owned by Symantec, is now enrolling 10 times the amount of people per hour in its program, reports Bloomberg. “We’re over 100,000 new members and counting since the breach. Most are paying the full price, rather than discounts. It’s a really incredible response from the market,” Symantec’s Fran Rosch revealed. Further, the people signing up after the Equifax breech are on average 10 years younger than typical LifeLock customers, and they opt for the premium $29.99 a month plan, not the cheaper $9.99 a month one. Oh, and while Equifax’s stock is tanking, Symantec’s is up over 10% after the breech.
Source: Fast Company