Shopify, Breitbart, And The B2B Boycotts That Are Dragging Brands Into Politics

23 Feb Shopify, Breitbart, And The B2B Boycotts That Are Dragging Brands Into Politics

Consumers can’t do business with Shopify directly. But they can target the companies that do—and support employees who want to quit.

Consumers can’t do business with Shopify directly. But they can target the companies that do—and support employees who want to quit.

Add boycotts to the list of phenomena that have been transformed in the Trump era. In the old days, consumers threatened to stop buying from a company until it changed a specific practice—ending the use of sweatshop labor, for instance. Now activists target companies that do business with other companies, like retailers that carry Ivanka Trump’s fashion line or brands that advertise on Breitbart News Network. Case in point: Consumers are going after Shopify, a Canadian company that doesn’t even sell to consumers. It’s a business-to-business (B2B) platform that provides the backend to over 375,000 online stores—including Breitbart’s.

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Source: Fast Company