Rickey J. White, Jr. | RJW™ | Paint the Town Red (PTTR)
16783
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Paint the Town Red (PTTR)

Category
Marketing
Tags
Live UX, Logistics, Management
About This Project

About the Client

The American Red Cross (ARC), also known as the American National Red Cross, is a humanitarian organization that provides emergency assistance, disaster relief and education in the United States. It is the designated US affiliate of the International Federation of Red Cross and Red Crescent Societies.
The organization offers services in four other areas: communications services and comfort for military service and family members; the collection, processing and distribution of blood and blood products; educational programs on preparedness, health and safety; and international relief and development programs.
The group was issued a corporate charter by the United States Congress under Title 36 of the United States Code, Section 3001. It is governed by volunteers and supported by community donations, income from health and safety training and products and income from blood products. The group is headquartered in Washington, D.C. In 2016 the Board Chair was Bonnie McElveen-Hunter and the President and Chief Executive Officer was Gail J. McGovern.
ARC is a nationwide network of more than 650 chapters and 36 blood service regions. Approximately 500,000 Red Cross volunteers, including FemaCorps and AmeriCorps members, and 30,000 employees annually mobilize relief to people affected by more than 67,000 disasters, train almost 12 million people in necessary medical skills and exchange more than a million emergency messages for U.S. military service personnel and their family members. ARC is the largest supplier of blood and blood products to more than 3,000 hospitals and assists victims of international disasters and conflicts worldwide. In 2006 the organization had over $6 billion in total revenues. Revenue from blood and blood products alone were over $2 billion.