Rickey J. White, Jr. | RJW™ | Luxury Transpo for Professionals
16836
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Luxury Transpo for Professionals

Category
Business, Marketing
Tags
Live UX, Logistics, Management
About This Project

About the Client

The Lincoln Motor Company (also known simply as Lincoln) (stylized as THE LINCOLN MOTOR COMPANY or simply as LINCOLN) is a division of the U.S.-based Ford Motor Company that sells luxury vehicles under the Lincoln brand. Founded in 1917 by Henry M. Leland, Lincoln has been a subsidiary of Ford since 1922. While currently sold primarily in North America, Ford introduced the Lincoln brand to China in 2014. Lincoln vehicles are also officially sold in the Middle East and South Korea.
The current Lincoln model range in North America consists of two sedans (Continental and MKZ), three crossover utility vehicles (MKC, MKT, and MKX), and a sport utility vehicle (Navigator/Navigator L). Lincoln also sells two vehicles specifically for limousine/livery use, both based on the MKT.