Meet the new brands vying to be the Everlane of kitchenware

04 Dec Meet the new brands vying to be the Everlane of kitchenware

Good news for wedding guests everywhere. The high-end kitchenware market is in the midst of being disrupted by direct-to-consumer brands, which will hopefully make the prices of registry items a lot cheaper.

The newest entrant is Material, a just-launched kitchenware brand that wants to bring high-quality kitchen tools at more reasonable prices. A good chef’s knife from a speciality store like Sur La Table could cost upwards of $100. Blade Magazine’s Kitchen Knife of the Year, the Shun Hikari, will run you $375.  Meanwhile, Material’s knife costs $75, and a full seven-piece set costs $175–and the brand promises that its quality is comparable to the other high-end brands.

Material isn’t the only brand bringing better-quality cookware to the masses. Misen launched a successful Kickstarter campaign to produce a $65 chef’s knife, and is currently selling $65 skillets. And Made In sells a whole set of high-end pots and pans starting at $69.

Source: Fast Company