He has led the strategy on digital and experiential marketing initiatives for organizations such as the American Red Cross, Ford, the Spirit & Beverage Industries, Cooper Green Healthcare Services, American Cancer Society, the Lincoln Motor Company, Student National Medical Association, and the University of Alabama at Birmingham. His social & digital media management tactics have been featured in PR News and by the Congressional Black Caucus Institute.
Over the most recent eighteen months, Mr. White has used his experiences to help start new business ventures, transition aging organizations into modern the society, and teach the next generation about entrepreneurship.
Mr. White’s long-term vision is to create a role within an organization to amplify the mission by serving as the “Entrepreneur-in-Residence.” Along this path he plans to continue developing experiential learning platforms that are not based on traditional academic credentials to education communities at large as a published author, working simultaneously to migrate this passion into an Advisory role within an official governmental capacity.
Rickey is an Alabama-raised entrepreneur whose diverse portfolio of projects and interests keeps him busy traveling. In his spare time, he enjoys watching movies and considers himself an “unofficial Iron Chef.”